What if they sold perfume like we sell software?

Posted by Greg Dickinson on Feb 14, 2019 12:04:33 PM


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Topics: DemoOnDemand, Request a demo, Buyers journey, Customer experience, "Product-led"

Taking Your SaaS Business Down Market - Observations From An SMB Buyer

Posted by Greg Dickinson on Feb 8, 2019 10:17:53 AM

In the last five days, I’ve had at least 10 conversations with B2B SaaS companies that are moving down market - primarily enterprise vendors trying to expand their reach by targeting SMBs with smaller, “lite” versions of their software.  It’s a tough transition, as I know from my own, sometimes painful experience.  One of the most common misconceptions, I believe, is that software buyers in big companies are significantly different to software buyers in smaller businesses.  Let’s break it down in terms of what any software buyer – regardless of company size - looks like today:

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Topics: Buyers journey, Customer experience, "Chatbot", "SaaS", "Product-led", "Product-centric", "Product demo", "Product trial"

Welcome to Omedym- An Introduction From Our CEO

Posted by Greg Dickinson on Sep 20, 2018 8:00:00 AM

In January 2017, two random things happened to me at around the same time. First, my sons told me that they were looking for online class videos but couldn’t find a way to search videos.  Second, a friend complained about the demo process at his software firm.

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Topics: Greg Dickinson, Omedym, DemoOnDemand, Request a demo, Buyers journey, Customer experience